Analytics

QuestMe campaigns should be measured by conversion, quality, and retention.

Core funnel metrics

• views → starts → completions

• conversion per quest (step‑by‑step drop‑off)

• time to complete

• reward distribution totals

Quality metrics (recommended)

• % reaching core quests

• % completing onchain actions

• distribution by levels (new vs power users)

• referral conversion quality (invited → core completion)

How to improve campaigns

• simplify the worst converting quest

• add clearer instructions or in‑app hints

• move rewards closer to the first meaningful action

• add a mid‑journey bonus to reduce drop‑off