Campaigns

A campaign is a structured set of quests designed to achieve a single goal.

Common campaign types

• Onboarding: teach users the basics and drive first actions

• Activation: push users into key product features (onchain and offchain)

• Retention: weekly or seasonal loops to bring users back

• Partner campaigns: joint growth with other projects

• Drops: time‑limited campaigns with strong incentives

Key campaign settings (conceptual)

• title and description

• schedule (start/end) and distribution cycles (if Prize Pool is used)

• quest list, ordering, and gating rules

• reward configuration (XP/QP, tokens, NFTs, Prize Pool)

• verification logic and anti‑fraud settings

• assets (banner, share cards, FAQ)